Only collective action on sustainable development can bring about systemic progress in our sector. We believe in a fair and inclusive economy, which is why we are working to make our stores, websites and products more accessible to everyone. By joining efforts with our partners in accordance with SDG 17 Partnerships for the Goals and using cutting-edge technologies, we help support communities, protect the environment and improve people’s well-being in the areas where we have the greatest impact.

Technology has become an integral part of our lives. It improves living standards, facilitates many tasks and provides other benefits for people. We firmly believe that, with a deliberate approach, technology can help solve the global problems facing mankind, such as minimizing our environmental footprint, increasing accessibility for people with disabilities and ensuring data security.

As part of our sustainability strategy, we have undertaken the following commitments:


Long-term goals until 2025

  • Make 100% of the Group’s online and offline stores accessible to people with disabilities.

2020 results

  • We conducted an analysis of the operation of the websites and applications of the M.Video and Eldorado brands in terms of their accessibility for people with disabilities.


Long-term goals until 2025

  • Ensure that 100% of employees undergo annual training on working with personal data and information security skills.

2020 results

  • We launched a special training section on information security and expanded the training program on this issue.
Promotion of products for conscious consumption and an eco-friendly lifestyle

Long-term goals until 2025

  • Generate 20% of revenues from products that promote healthy and sustainable lifestyles.

2020 results

    • We launched a pilot program to assess product categories based on environmental criteria.


Accessibility for people with disabilities

Our goal is to ensure equal accessibility to goods and services for everyone, regardless of how a person sees or gets around, in accordance with SDG 10 Reduced Inequalities. We are working to develop a more accessible environment so that no customer feels disadvantaged.

Today, both of the Group’s brands are working to build a seamless customer journey, but we see opportunities to improve the accessibility and convenience of our services for different groups of people.

We have analyzed the brands’ websites and applications in terms of their accessibility and are making adjustments to our work based on the data we obtained. The next step is to train store and call center employees about the culture of proper communication at all stages of the shopping journey and to work systematically on ensuring the physical accessibility of all of our stores. These initiatives will make shopping more enjoyable for people with different needs and backgrounds.


We view privacy and cybersecurity as critical components of the shopping experience. This is why we are introducing modern information security technologies to minimize the likelihood of a breach in the confidentiality of our employees and customers. As part of this work, we adhere to the requirements set out in the Information Security Policy, the Regulation on Confidential Information and the Personal Data Processing Policy, which describes the basic principles of our work in this regard.

Our employees and the employees of our partners must be cybersecurity ambassadors for our customers. With this goal in mind, we are improving our systems and launching training courses on personal data security and working with data for employees. This will help us strengthen our approach to security by using multiple layers of protection and reducing the risk of any failure in individual management tools. In 2020, we launched a special section dedicated to information security called Security Tips on our EM.Life internal portal and spoke with employees about such topics as:

  • Basic information security rules;
  • Processing and protection of personal data;
  • High season safety recipes;
  • Protection of personal devices;
  • Antivirus protection;
  • Password policy;
  • Clean desk policy.

The key metrics for ensuring information security are the absence of data leaks as well as providing all employees with training on the rules for working with personal data. In 2020, the following courses on information security were available on our portal: "Information Security Basics," "Social Engineering and Protection against Fhishing," "Working with Personal Data," "Trade Secrets", "Remote Access Security" and "Device and Cloud Protection". In 2021, we plan to launch new training courses on how to use the Group’s security services. In March, we will start a course on two-factor authentication, and we are also preparing to launch complex security measures for the development of in-house software and M.Video–Eldorado products.

Promotion of products for conscious consumption and an eco-friendly lifestyle

We firmly believe that a culture of conscious consumption begins with the conscious choice of products. For this reason, in 2021, we are launching a transparent mechanism to select products with a lower environmental impact (SDG 12 Responsible Consumption and Production and SDG 13 Climate Action), as well as products that help to lead a healthy lifestyle (SDG 3 Good Health and Well-being).

We are currently working on a guide to help consumers navigate product features that help them reduce their carbon footprint and lead a greener lifestyle. We believe the following areas are the top priorities:

Reducing energy consumption

Reducing the energy consumption of devices used in homes and organizations plays an important role in the global efforts to reduce greenhouse gas emissions in line with the Paris Agreement. The Group’s job is to make these issues clearer to customers and communicate their benefits.

Reducing waste

The transition to a circular economy is an important pillar for sustainable growth. Our industry is an important sector of the economy in terms of reducing the negative impact on the climate and the environment as a whole. Another pillar of waste reduction is product durability, since products that remain in service for as long as possible and can be repaired reduce the environmental impact of resource extraction, production and consumption.

Reducing water use

In 2010, the UN acknowledged people’s right to have access to a sufficient amount of water that meets the criteria for safety and accessibility for their personal and domestic needs. Pressure on freshwater supplies is constantly increasing due to the expanding population, environmental pollution and the growing needs of the manufacturing and agricultural sectors. Reducing unnecessary water use and promoting more water-efficient devices and appliances can help achieve this goal. This is especially true for home appliances.

Health and wellness issues

Addressing health and wellness issues, including by reducing the potential toxicity of products. In recent years, more and more attention has been paid to the development of products that do not contain substances that are toxic for humans and the environment. With this goal in mind, work is under way on various elements and substances: from the composition of cleaning agents and heavy metals in electronics to additives in plastics.

Responsibly selecting suppliers

Enhancing the transparency of supply chains is a crucial factor in selecting the suppliers of key materials. The practice of sourcing metals that are essential for the manufacturing of electronics is being analyzed in terms of potentially providing funding to end conflicts, poor working conditions and related human rights problems as well as their potential violations in the future.

Sustainability is a key component of the value proposition of both brands. We will continue to develop environmental and social initiatives that aim to benefit customers, while working with vendors and external partners. We see a keen interest among our audience in services and products that help people lead a greener lifestyle. M.Video–Eldorado plans to increase the share of products that promote healthy and sustainable lifestyles to 20% of revenue in value terms.