Dear shareholders and partners,
We place social responsibility at the heart of our business. In 2020, health concerns and economic instability came to the fore, along with the need to take urgent actions against environmental and social challenges. At the same time, we have felt the unprecedented collaboration of the teams, with each employee’s abilities stemming from their own unique life experiences, talents and interests. As such, health and well-being are one of the top sustainability priorities for this year. By continuing to expand education and development opportunities, create an inclusive work culture, and encourage our employees to broaden their attention from solely economic results prio to social and environmental goals, we are building a future to be proud be proud of.
Natalya Maleeva,
Human Resources Director

M.Video–Eldorado’s goal is to be a leader in sustainable development. Hence, we take a proactive approach to setting standards that meet the principles of social, environmental and economic sustainability, act as a benchmark for other market players and, in doing so, transform the industry as a whole.

The Group has always taken environmental and social responsibility seriously, which is why we devised the key objectives of our sustainability strategy in 2020. To do this, we assessed the entire value chain and selected three areas in which we believe we can achieve the most significant changes and contribute to the global sustainable development agenda. We named these “Planet,” “People and Communities,” and “Customers and technologies.” For each, we have identified priority goals and set a timeline for achieving them.

Goals and indicators of M.Video–Eldorado’s sustainability strategy

Reducing greenhouse gas emissions

Our goals by 2030:

  • Reduce carbon emissions in our own operations by 30% (Scope 1 and 2)
  • Reduce carbon emissions in the supply chain by 20% (Scope 3)

Become carbon-neutral in our own operations by 2050

Circular economy and waste management

Our goals by 2025:

  • Increase the collection and processing of e-waste to 10,000 tons per year
  • Expand the consumer electronics recycling program to all regions of our presence
  • Enroll at least 10 million people in circular economy education programs
  • Recycle 85% of our own waste in own operations
Encouraging learning and growth

Our goals by 2025:

  • Provide 100% of employees with equal access to training
  • Ensure that at least 60% of vacancies are filled by internal candidates
  • Achieve a staff engagement rate of at least 80%
  • Ensure that the minimum income of fulltime employees exceeds the national minimum wage by at least 20%
Safety, inclusion
and diversity

Our goals by 2025:

  • Increase diversity in teams at all levels
  • Introduce a “Zero Accidents” safety culture
  • Ensure that 100% of employees have access to psychological and physical health programs
  • Train 100% of employees annually on diversity, inclusion and antidiscrimination
Local community development

Our goals by 2025:

  • Ensure that at least 15% of employees take part in the federal volunteer program at least once a year
  • Ensure that more than 2 million people receive direct or indirect charity support from the Group

Our goals by 2025:

  • Make 100% of the Group’s online and offline stores accessible to people with disabilities


Our goals by 2025:

  • Ensure that 100% of employees undergo annual training on working with personal data and on information security skills
Promotion of products for conscious consumption and an eco-friendly lifestyle

Our goals by 2025:

  • Generate 20% of revenues from products that promote healthy and sustainable lifestyles

Contribution to achieving the UN Sustainable Development Goals

Our goals are consistent with the UN Sustainable Development Goals (SDGs). They are designed to address global environmental and social challenges in six key areas where we can contribute the greatest value to the world.

People and Communities
Customers and technologies

Independent assessment

The non-financial information disclosed in this report has been prepared in accordance with GRI Standards. The disclosure table of mandatory reporting items is given in the Appendix. In the future, we also plan to disclose information in accordance with SASB and SA8000 standards.

This year, we did not engage an auditor to verify the non-financial information disclosed in this report. However, we plan to conduct an independent audit to verify our goals and non-financial information in the near future. We will also verify our emission reduction targets in accordance with the Science Based Targets Initiative.

ESG management system

Consistency, transparency and accountability in the sustainable development agenda are the foundation of our work. As such, we have prepared a comprehensive action plan to achieve our strategic goals and identified areas in the management system in which changes will make us more transparent and open to stakeholders, including by:

  • Publicly disclosing policies that support the achievement of the Sustainable Development Goals;
  • Engaging with stakeholders to promote responsible consumption practices;
  • Improving information disclosure on matters concerning sustainable development and obtaining ESG ratings.

Stakeholder engagement

Relations with stakeholders are a key component of M.Video–Eldorado’s success. We regard stakeholders as individuals or organizations that may be directly or indirectly affected by our activities, as well as those who can influence decisions made by the Group. Our key stakeholders are customers, employees and their families, shareholders and investors, partners, non-profit organizations and associations, and local communities, among others.

M.Video–Eldorado seeks to actively cooperate with stakeholders, build open, respectful and mutually beneficial relationships with them, and promptly inform them about events within the Group, as well as challenges and achievements in matters concerning sustainable development. The Stakeholder Engagement Policy defines the overall approach to managing stakeholder relations.


In relations with employees, we work to:

  • provide a comfortable, safe and motivational environment to achieve the best results;
  • continuously improve the system of financial and non-financial incentives;
  • obtain feedback from employees to improve internal processes and increase engagement;
  • communicate opportunities for growth and development as well as existing programs and initiatives.

The Group aims to:

  • Offer employees flexible conditions to realize their potential and resolve issues in the most efficient way;
  • Use convenient workspace organization formats to improve productivity and ensure safety;
  • Provide access to the latest technologies.

Frequency of interaction: daily.


In relations with our customers, we work to:

  • Build trust-based and transparent relationships with customers before, during and after a purchase.
  • Increase recognition of the M.Video and Eldorado brands;
  • Convey key information to them about new products, services and special offers;
  • Obtain feedback from them to improve products and services;
  • Provide them with information about the Group’s contribution to important social and environmental issues.

M.Video–Eldorado aims to:

  • Create new consumer experiences based on the mobile web;
  • Provide convenient formats and tools to make purchases and create a single service space for customers in sales areas and online stores;
  • Provide shoppers with access to the latest technology and leading brands.

Frequency of interaction: daily.

Shareholders and investors

The Group pays special attention to engagement with shareholders and investors in an effort to:

  • Raise awareness about M.Video–Eldorado’s investment appeal and its development while seeking to increase market capitalization;
  • Disclose information about the Group’s operations, the implementation of its development strategy, and financial and non-financial indicators;
  • Expand and diversify M.Video–Eldorado’s investor base to provide access to a wide range of capital market instruments;
  • Provide feedback from the investment community and generate new ideas through dialogue with investors;
  • Inform the investment community about the Group’s efforts to make the business sustainable.

M.Video–Eldorado is committed to creating value for shareholders and investors by:

  • Implementing a strategy for profitable growth, strengthening its market position and realizing its investment potential;
  • Diversifying the shareholder base and observing high standards of transparency and corporate governance;
  • Increasing transparency and openness in matters concerning sustainable development.

Frequency of interaction: daily.

Suppliers and partners

Our work with suppliers and partners is built on the principle of longterm mutually beneficial cooperation and aims to:

  • Develop long-term relationships with suppliers and other counterparties to ensure that M.Video–Eldorado products are highquality and competitive over the long term;
  • Raise partners’ awareness of the Group’s activities, as well as its long-term plans and development;
  • Improve communications with partners, as well as search for and introduce new tools and channels of interaction;
  • Provide a common understanding of the mutual obligations and expectations from cooperation.

M.Video–Eldorado adheres to the following principles of cooperation:

  • Be a reliable partner and major counterparty for a wide range of suppliers;
  • Observe high standards in quality control and corporate conduct and require suppliers to comply with them;
  • Introduce modern IT solutions to improve the automation and efficiency of the supply system.

Frequency of interaction: daily.