M.Video–Eldorado Group is managed by a skilled team of professionals with many years of experience in positions of leadership and broad knowledge of how to lead companies within various industries. In 2020, the configuration of the Group’s management team underwent a number of important changes in order to achieve the following key strategic objectives:

  • Further development of the OneRetail model and digital transformation of the Group’s business;
  • Strengthening the Company’s leading position as an online player in the Russian home appliances and electronics market;
  • Growth in shareholder value and the liquidity of the Company’s shares.

Key business decisions taken by the Group’s operating companies are made at the level of the executive bodies of PJSC M.video, in particular by the Company’s Management Board and sole executive bodies.

As part of the management strategy for the Group’s two brands, M.Video’s operating retail business is headed up by Managing Director Dagmara Ivanova, and the Eldorado brand’s business is headed up by Managing Director Sergey Li. The managing directors of both brands report directly to the Group’s CEO, Alexander Izosimov. The Group’s Chief Financial Officer is Ekaterina Sokolova.

More information is available in the «Corporate Governance” section

Alexander Izosimov
CEO, Chairman of the Management Board of PJSC M.video

Alexander has over 20 years of experience in management positions and as a member of the doard of directors in various industries.

He began his management career in 1991 at the Stockholm office of McKinsey & Company. In 1995, he received his MBA from the INSEAD business school and then resumed his role at McKinsey & Company’s London office.

In 1996, he joined the Russian division of Mars Inc., where he held the positions of Planning Manager, CFO, Sales Director and General Director. Then, in 2001, he joined the board of Mars Inc, as the Regional President for the CIS, Central Europe and Scandinavia.

Between 2003 and 2011, he headed up OJSC VimpelCom as both CEO and President.

Since 2011, Alexander has focused on working on various boards of directors and at different times has been a member of the Boards of such companies as Ericsson AB, MTG AB, East Capital AB, Transcom Worldwide SpA, Teleopti AB and Baltika. He is currently a member of the Board of Directors of EVRAZ Plc, Nilar AB, Hövding Sverige AB and is on the Supervisory Board of the Moscow Exchange (MOEX).

In October 2020, he became the CEO of M.Video–Eldorado Group.

Ekaterina Sokolova
Chief Financial Officer, Member of the Management Board of PJSC M.video

Ms. Sokolova has 20 years of experience in finance. She began her career at Deloitte, where she spent eight years working in various departments.

In 2004, she moved to TNK-BP during the merger of TNK and BP, where she headed up the financial service for the retail business. After six years, she became the head of the finance function for the processing and trading unit.

As a result of TNK-BP’s merger with Rosneft, Ms. Sokolova took a similar position in 2013 as the head of finance for the processing and trading unit.

She joined M.Video in 2016 as Finance Director.

She holds an MBA from California State University, ACCA (Association of Chartered Certified Accountants) professional certification, as well as certificates of participation in INSEAD programmes in France and Singapore and at the Kellogg School of Management in the United States.

She is currently the Chief Financial Officer of M.Video–Eldorado Group.

Dagmara Ivanova
Managing Director of the M.Video brand, Member of the Management Board of PJSC M.video

Dagmara graduated from the Faculty of Mechanics and Mathematics of Moscow State University in 2002.

She has over 20 years of experience working in and leading companies in the consumer and retail sector.

She served as Marketing Director at a number of large Russian and international companies, including X5 Retail Group, Tsentrobuv and Orkla (Norway).

Prior to joining M.Video–Eldorado Group, Dagmara held the position of Senior Vice President at Svyaznoy-Euroset (until 2018 when she became the Commercial Director of Svyaznoy).

In the middle of 2019, she joined M.Video as Deputy Managing Director and was appointed as Managing Director of the M.Video brand in February 2020.

Sergey Li
Managing Director of Eldorado, Member of the Management Board of PJSC M.video

Mr. Li has held managerial positions in household appliances and consumer electronics companies for over 15 years.

Before moving to Eldorado, he worked as Director of the Consumer Electronics Division of M.Video.

From 2004 to 2008, he held the positions of Manager and Executive Director of Eldorado and Sulpak (Kazakhstan); from 2001 to 2004, he was responsible for business development at the Philips Consumer Electronics Export representative office in Russia.

He graduated from the Moscow Technical University of Communications and Informatics.

On 1 January 2018, Mr. Li was appointed Managing Director of Eldorado, where he is responsible for operational management of the company, retail and marketing, and customer service.

Alexander Sokolovsky
Chief Information Officer

Alexander Sokolovsky has been the head of M.Video–Eldorado Group’s integrated IT Department since the middle of 2020 and is responsible for improvements to the technological platform and overall technological development of both the Company as a whole and the two distinct retail brands.

Prior to joining M.Video–Eldorado, Alexander held the position of Managing Director at SberDevices (Sberbank ecosystem).

In 2002, he graduated from in February 2020 State Aerospace University with a degree in Automated Information Processing and Control Systems and has over 20 years of experience in the IT field, including in the field of digital transformation, microservice

architecture development and the creation of platforms for working with big data.

He has held executive positions in leading companies in Russia (Sberbank, Leroy Merlin, Russian Direct Investment Fund, EPAM Systems), France and Kazakhstan.

Victoria Kunina
Director of Digital Transformation

Victoria has over 15 years of professional experience and extensive expertise in project management and the implementation of large- scale transformational changes.

In 2004, Victoria joined Deloitte, where she worked for five years as a consultant for transforming logistics and production processes, and for implementing data and technological systems.

She joined M.Video in 2009 and worked her way up from project manager to department director, coordinating the launch of innovative projects and playing an active role in all key business changes.

In 2017, she headed up the integration office for the merger of M.Video and Eldorado.

Victoria graduated from Moscow State Industrial University with a degree in Applied Computer Science in Economics in 2005.

Natalya Maleeva
Human Resources Director

Natalya’s professional experience covers more than 20 years in HR managment in leading foreign and Russian companies.

Natalya graduated from Moscow State University with a degree in Psychology, is a Candidate of Psychological Sciences and has a university degree in Economics.

She has received an MBA degree from the Thunderbird School of Global Management. In 2017, Natalya studied at the Skolkovo Moscow School of Management (“Managing a Company in the Context of Digital Transformation”), and she has a certificate from the INSEAD business school for its Leading Digital Transformation and Innovation program.

Natalya’s professional career began at Troika Dialog, one of the leading Russian investment companies. Subsequently, Natalya headed HR departments in a number of large Russian and international corporations, including Mary Kay, Provident Financial PLC, IFH Kapital, and Detsky Mir.

Since 2011, she has been the Human Resources Director at M.Video.

Since 2018, she has been in charge of the combined HR function of M.Video–Eldorado Group.

Valeriy Simanov
Group Retail Expansion Officer

Mr. Simanov graduated from the Riga Higher Military Aviation Engineering School and completed postgraduate studies at the

N.E. Zhukovsky Air Force Engineering Academy. He holds a PhD in Technical Sciences.

In 2003, he graduated from the Russian Presidential Academy of National Economy and Public Administration (Russian–German Higher School of Management) with a specialisation in Economics and Enterprise Management.

He holds an MBA. He has 21 years of experience in retail.

He started his career at Sportmaster as a store manager, and then worked as the retail manager at Pan Sportsmen and as the sales director at Tvoe.

In 2006, he moved to M.Video as the Regional Expansion Director for Siberia before later becoming the Operating Director for Expansion. He has been the Retail Expansion Director for M.Video–Eldorado Group since 2018.

Alexey Sukhov
Corporate and Legal Relations Director

Mr. Sukhov graduated from the Peoples’ Friendship University of Russia with a degree in Law, and he has an LLM degree. He began his professional career at Transmashholding, a leader in the Russian transport engineering market.

His professional activities have included numerous mergers and acquisitions, including JSC Metrowagonmash, PJSC Luhanskteplovoz (Ukraine), JSC REZ (Latvia), JSC Lisichanskaya soda (Ukraine), LLC Russian Coal–Kuzbass, LLC Eldorado and others.

Since 2008, Mr. Sukhov has headed up various departments in the companies of Safmar Group; since February 2011, he has been the Deputy CEO for Corporate and Property Relations of JSC Russian Coal.

In May 2017, he became Vice President for Corporate and Legal Relations of Eldorado.

Since 2018, he has been the head of the Corporate and Legal Relations Division of M.Video–Eldorado Group.

Oleg Muraviev
Commercial Director

Has over 20 years of experience in consumer electronics and digital equipment.

He came to PJSC M.video in 2009 as the head of the Audio-Video direction, and he has been the head of the Commercial Division since 2016.

He previously held various management positions at LG Electronics Rus (LG representative office in Russia) and BSH Hausgeräte (the Bosch/Siemens representative office in Russia).

Mr. Muraviev has expertise in the areas of management and marketing, with higher degrees in two specialisations: the first in management (MAMI) and the second in marketing (MIRBIS).

In 2005, he also received an MBA in marketing (MIRBIS).

Irina Dementieva
Head of the Supply, Distribution and Logistics Department

Ms. Dementieva has been working for M.Video since 1996.

She has extensive experience in various areas of distribution and logistics: strategic modeling, warehousing and transport logistics, customs clearance and import, fulfillment of online sales, as well as procurement and inventory management.

For the last four years, she has been the head of Supply, Distribution and Logistics at M.Video, and she has been in charge of this function in the consolidated M.Video–Eldorado Group since 2018.

Ms. Dementieva is among the top three logistics and supply chain directors in her segment, according to the Top 1,000 Russian Managers rating by the Russian Managers Association.

She holds an Executive MBA from the Skolkovo Moscow School of Management.

Denis Golyshev
Security Director

In 1996, Mr. Golyshev graduated from the Institute of the Federal Security Service of Russia; in 2003, from the Academy of the Federal Security Service of Russia; and, in 2008, from the Russian Civil Service Academy under the President of the Russian Federation.

From 1994 to 2009, he served in the Federal Security Service of Russia. He is a lieutenant-colonel in the reserves.

From 2009 to 2016, he worked in senior positions at KIN Group, where he oversaw the safety of production and commercial processes, as well as the security of tangible and intangible assets.

In 2017, he was appointed Deputy CEO of Eldorado, and he has been the Security Director for M.Video–Eldorado Group since 2018.