Our technology gives people the time and inspiration needed to create a future we can all take pride in.

Our Mission


Responsibility for the future

We place responsibility to the Company, the industry and society at the heart of our decisions and business planning.

Teamwork and collaboration

We are firmly convinced that trust, mutual support and respect for all are essential for our success.

Concern for everything we do

We believe in our power to make the world a better place.

Courage in innovation

We relentlessly seek out and implement new technologies to grow the market and affirm our leadership.

Openness to change

We view change as an opportunity to improve and achieve our full potential.


As the leader in Russian household appliances and consumer electronics retail and the largest online retailer in this sector,–Eldorado Group acknowledges the importance of building mutually beneficial relationships and creating value for a wide range of stakeholders.

Widely regarded as a high-quality partner, employer and leader in innovation, reflected in a high NPS

A number of respected international organizations have noted the Group’s achievements in several areas. Recognition and awards are a reflection of the value that the Group creates for key stakeholders, and one of the highest net promoter scores (NPS) in the industry is proof that the Company has chosen the right strategy and business model.

#1 for customers
Net Promoter Score (NPS),
Retailer of the year 2020
#1 omni experience among Russian retailers 2020
According to M&P Analytics LLC.
Quality award For CIS innovation category 2020
Best employer 2019
Innovation leader in retail 2019


Thanks to a hybrid business model that combines the advantages of online and offline retail in a single platform, we have created a unique consumer experience that takes into account the preferences of every customer.

Amid COVID-19 restrictions, the Group successfully adapted to new requests from our customers: delivery and pickup options were strengthened; the Company made the most of the logistical advantages it enjoys from having a chain of stores throughout the country. New options for cashless and contactless payments, video consultations with store managers and a number of other initiatives were launched.

The Group started piloting a proprietary marketplace for appliances and electronics, expanding its total assortment from 30 thousand to 75 thousand SKUs. Video consultations with store assistants launched. The range of private label appliances and electronics was expanded significantly to around 100 SKUs.

Employees–Eldorado Group’s top priority as an employer is to look out for people’s well-being. In 2020, amid the coronavirus pandemic, we did our best to create a safe environment for employees while ensuring that they could keep their jobs and their income.

The Company conducted a comprehensive program to support and protect employees during the pandemic: providing personal protective equipment, introducing a safety monitoring system for employees, and offering additional life and health insurance. In 2020, the Group incurred one-off expenses in the amount of RUB 298 million for implementing measures to counter the spread of COVID-19.

We were named the best employer in Russia for 2019 according to both Kincentric1 and Retail Week Awards.

Vendors and partners
One of the Group’s values is partnership in the workforce. We firmly believe that trust and mutual support are essential ingredients for shared success.
We worked hard on new partnerships and joint initiatives aimed at improving experiences with customer care: delivery of online orders to pickup points and parcel lockers, the launch of contactless delivery of online orders using Yandex Taxi, Gett Delivery or local partners in all cities with Group stores and cooperation with Russian Post for delivery and pickup of online orders.

We aim to maintain a balance between investing in further growth and ensuring high returns for our shareholders. Thanks to well-coordinated teamwork, the Group successfully restructured many business processes in a short time, greatly accelerating its transformation into an online business, enabling the Company to achieve excellent results on a consistent basis.

We undertook efforts to deliver on our promises to shareholders. In December, dividends were paid out for H1 2020 in the amount of RUB 5.4 billion, and in February 2021, the Board of Directors approved a new dividend policy that calls for annual payments of at least 100% of net profit.

The Group enjoyed excellent, sustainable results: a 14.4% year-on-year increase in revenue, a 6.5% year-on-year increase in adjusted EBITDA and a 9.3% year-on-year increase in adjusted net profit. EBITDA margin was 6.8% (IAS 17).


Our goal is to be a leader in sustainable development. One of the Group’s priorities is to help solve global problems and create long-term sustainable value for all of society.

The Group identified key priorities and focal points for sustainable development. We took part in several important projects: the proper recycling of household appliances and electronics, and the Group’s “We Care” project, which was lauded by experts.–Eldorado Group expanded the geography of its ongoing program to take in appliances and equipment for recycling to 450 stores, covering 40 million people. As a result, more than 1,000 tons of household appliances and electronics and 20 tons of batteries were recycled.