GROUP PORTRAIT

Online and offline market leader

Leading retailer in the consumer electronics segment

Leading retailer in the consumer electronics segment

#10
WORLDWIDE
100mln
MONTHLY TRAFFIC ONLINE AND OFFLINE
27%
CE MARKET SHARE IN RUSSIA
#1
IN RUSSIA
RUB 505 bln
GMV (TOTAL SALES) FOR 2020
100%
BRAND AWARENESS (M.VIDEO OR ELDORADO)
72mln
LOYAL CUSTOMERS

#1 online CE retailer in Russia
 

33%
SHARE OF THE ONLINE HOME APPLIANCES AND CONSUMER ELECTRONICS MARKET IN RUSSIA
SHARE OF TOTAL ONLINE SALES IN THE GROUP’S GMV
RUB 300 bln
TOTAL ONLINE SALES
109%
GROWTH IN TOTAL ONLINE SALES IN 2020

Full market coverage and advanced logistics

1,074
STORES IN 279 RUSSIAN CITIES
100%
ONLINE COVERAGE IN CITIES WITH STORES
1mln sq. m.
TOTAL COVERAGE AREA
60%
POPULATION COVERED BY SAME-DAY DELIVERY (WITHIN 24 HOURS)

Hybrid business model increases customer loyalty and productivity

Consistent customer experience online and offline
>8.7mln
PURCHASES WITH THE HELP OF DIGITALLY ASSISTED CONSULTATIONS
>15,000
SALES ASSISTANTS EQUIPPED WITH SMART DEVICES, HELPING THEM TO IDENTIFY SHOPPERS IN STORES AND PROVIDE A SEAMLESS ONLINE AND OFFLINE EXPERIENCE
Best assortment
75ths SKUs
OF BOTH THE COMPANY’S OWN ASSORTMENT AND MARKETPLACE ITEMS
Outstanding last-mile capabilities
>98%
OF DELIVERIES MADE ON TIME
High customer loyalty
86% and 73%
M.VIDEO AND ELDORADO, RESPECTIVELY

Focus on sustainable development

Long-term goals based on the UN Sustainable Development Goals
NATIONAL ECO-PROJECT
across 17 Russian regions
>1,000 tons
OF HOUSEHOLD APPLIANCES AND ELECTRONICS AND >1 MILLION BATTERIES RECYCLED
> RUB 40 mln
ALLOCATED TO CHARITY PROJECTS
6ths
VOLUNTEERS
31%
ONE OF THE LOWEST EMPLOYEE TURNOVER RATES IN THE INDUSTRY

Profitable growth with a constant focus on shareholder value

72%
TOS CAGR OVER THREE YEARS
12%
GMV CAGR OVER THREE YEARS
GMV AND TOS GROWTH
5-7%
HISTORICAL EBITDA MARGIN
Focus on shareholder returns
RUB11.4bln
DIVIDENDS PAID OUT IN 2019–2020
At least 100%
DIVIDEND PAYOUT RATIO BASED ON ADJ. NET PROFIT UNDER IFRS 17, IN ACCORDANCE WITH THE NEW DIVIDEND POLICY
24%
COMPANY FREE FLOAT AFTER A SUCCESSFUL SPO IN MARCH 2021