GROUP PORTRAIT
Online and offline market leader

Leading retailer in the consumer electronics segment

#10 WORLDWIDE
100 mln
MONTHLY TRAFFIC ONLINE AND OFFLINE
#1 IN RUSSIA
27%
CE MARKET SHARE IN RUSSIA3

#1 online CE retailer in Russia

33%
SHARE OF THE ONLINE HOME APPLIANCES AND CONSUMER ELECTRONICS MARKET IN RUSSIA
SHARE OF TOTAL ONLINE SALES IN THE GROUP’S GMV

Full market coverage and advanced logistics

1,074
STORES IN 279 RUSSIAN CITIES
100 %
ONLINE COVERAGE IN CITIES WITH STORES
505 bln RUB GMV4 (TOTAL SALES) FOR 2020
100% BRAND AWARENESS (M.VIDEO OR ELDORADO)
72 mln
LOYAL CUSTOMERS6
300 bln RUB TOTAL ONLINE SALES
109% GROWTH IN TOTAL ONLINE SALES IN 2020
1 mln sq. m. TOTAL COVERAGE AREA
60% POPULATION COVERED BY SAME-DAY DELIVERY (WITHIN 24 HOURS)
VALUE-BASED LEADERSHIP
Our technology gives people the time and inspiration needed to create a future we can all take pride in.
Our
Mission
#ACTIVATE THE FUTURE
OUR VALUES
Responsibility for the future

We place responsibility to the Company, the industry and society at the heart of our decisions and business planning.

Teamwork and collaboration

We are firmly convinced that trust, mutual support and respect for all are essential for our success.

Concern for everything we do

We believe in our power to make the world a better place.

Courage in innovation

We relentlessly seek out and implement new technologies to grow the market and affirm our leadership.

Openness to change

We view change as an opportunity to improve and achieve our full potential.

HYBRID BUSINESS MODEL EXPANDS VALUE CREATION OPPORTUNITIES

The penetration of mobile Internet into all spheres of human activity, accelerated further due to the COVID-19 pandemic, is driving the evolution of our business model.

Household appliances and electronics remains a special category of products for which most consumers tend to use both online channels and brick-and-mortar stores. Only 12% of shoppers looking to buy CE products visit brick-and-mortar stores exclusively without checking websites or using apps.

Even amid the pandemic, the share of online shoppers who do not have any direct contact with stores, is 15%.

In order to satisfy the needs of customers, vendors and partners alike, we are developing a hybrid business model based on a combination of our leading online business, our extensive network of stores and our strong logistics infrastructure. Our websites, mobile apps and brick-and-mortar stores, brought together on the OneRetail platform (see p. 12), complement one another and greatly enrich the customer experience. As a result, the Group is creating important competitive advantages over exclusively online players and traditional retailers.

15%
Of those purchasing appliances and electronics do not visit stores at all, using online channels only.
73 %
of those purchasing appliances and electronics use both the online platform and brick-and-mortar stores
12%
of those purchasing appliances and electronics only visit brick-and-mortar stores
MESSAGE FROM THE CEO

Dear colleagues, shareholders, investors and partners,

It was an honor for me to take over the helm of M.Video–Eldorado Group at one of the key moments in its history. The events of the past year have tested the strength of retail as a whole and set in motion processes that will result in a profound transformation of our industry. Amid the COVID-19 pandemic, we are facing new challenges: health risks, explosive demand for online shopping and ultrafast delivery, and supply chain disruptions.

Under these conditions, the Group’s competitive advantages—our flexible hybrid business model, innovative leadership, efficient fulfillment infrastructure and a committed team of employees—have shone especially bright. As a result, we have overcome challenges, achieved excellent results and set the stage for continued profitable growth.

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